How to Download WhatsApp Business and Why You Should Use It
WhatsApp Business is a product from Meta that enables you to have a business presence on WhatsApp, communicate more efficiently with your customers, and help you grow your business. Whether you have a large or a small business, WhatsApp Business can help you reach more than 2 billion users around the world who use WhatsApp every month.
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In this article, we will show you how to download WhatsApp Business and how to use its features to transform your customer experience. We will also share some success stories of businesses that have used WhatsApp Business to achieve their goals.
WhatsApp Business Platform
If you have a medium or large business that needs to communicate with customers at scale, you can use the WhatsApp Business Platform. This is a programmatic access to the WhatsApp API that allows you to integrate WhatsApp with your existing systems and tools. With the WhatsApp Business Platform, you can:
Send notifications and alerts to your customers, such as order confirmations, delivery updates, appointment reminders, etc.
Provide customer support and answer queries through chatbots or live agents.
Collect feedback and ratings from your customers.
Send personalized offers and promotions based on customer preferences and behavior.
Comply with data privacy and security regulations.
To access the WhatsApp Business Platform, you need to register with a Facebook Business Manager account and choose a solution provider that can help you set up and manage your WhatsApp API. You can find more information on how to get started .
WhatsApp Business App
If you have a small business that manages conversations with customers personally, you can use the WhatsApp Business App. This is a free app that you can download from the Google Play Store or the Apple App Store. The app has all the features of WhatsApp Messenger, plus some additional ones that are designed for businesses. With the WhatsApp Business App, you can:
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Create a profile for your business that includes your website, location, contact information, and description.
Use away messages to indicate when you are not available or greeting messages to welcome your customers when they first message you.
Use quick replies to save and reuse frequently sent messages.
Use labels to organize your chats and contacts by categories.
Create a catalog of your products or services that your customers can browse and order from within the app.
To download the WhatsApp Business App, you need to have a separate phone number for your business. You can also use a landline or fixed number and verify it by receiving a phone call. You can have both WhatsApp Business and WhatsApp Messenger installed on the same phone, but each app must have its own unique phone number. You can find more information on how to download the app .
How to Set Up Your WhatsApp Business Profile
One of the first things you should do after downloading WhatsApp Business is to set up your profile. This will help your customers find valuable information about your business and trust you more. To set up your profile, follow these steps:
Tap More options (the three dots icon) > Settings > Your business name Enter your business name and tap Next.
Select a category that best describes your business and tap Next.
Add a profile photo for your business and tap Next.
Add your business address and tap Next.
Add your business hours and tap Next.
Add your business description and tap Next.
Add your business email and website and tap Done.
Congratulations, you have successfully set up your WhatsApp Business profile. You can edit or update your profile anytime by tapping More options > Settings > Business tools > Business profile.
How to Use WhatsApp Business Messaging Tools
Another advantage of using WhatsApp Business is that you can use various messaging tools to communicate more efficiently and effectively with your customers. These tools can help you save time, automate responses, and provide better service. Here are some of the messaging tools you can use:
Away messages
Away messages are messages that are automatically sent to your customers when you are not available to respond. You can use them to inform your customers about your availability, direct them to other channels, or ask them to wait for your reply. You can customize your away messages by setting a schedule, choosing specific contacts or groups, and writing your own message. To enable away messages, follow these steps:
Tap More options > Settings > Business tools > Away message.
Turn on Send away message.
Edit the message by tapping on it.
Tap Recipients to choose who will receive your away message.
Tap Schedule to choose when to send your away message.
Greeting messages
Greeting messages are messages that are automatically sent to your customers when they first message you or after 14 days of inactivity. You can use them to welcome your customers, introduce your business, or offer assistance. You can customize your greeting messages by choosing specific contacts or groups, and writing your own message. To enable greeting messages, follow these steps:
Tap More options > Settings > Business tools > Greeting message.
Turn on Send greeting message.
Edit the message by tapping on it.
Tap Recipients to choose who will receive your greeting message.
Quick replies
Quick replies are messages that you can save and reuse frequently. You can use them to answer common questions, confirm orders, provide information, etc. You can create up to 50 quick replies and assign them a shortcut, a keyword, and a message. To use quick replies, follow these steps:
To create a quick reply, tap More options > Settings > Business tools > Quick replies > Add (+).
Enter the message you want to save as a quick reply.
Enter a shortcut for the quick reply, starting with a slash (/).
Enter one or more keywords for the quick reply, separated by commas.
Tap Save.
To use a quick reply, type the shortcut in the chat or tap on the quick reply icon (:) and select the quick reply you want to send.
Labels
Labels are tags that you can use to organize your chats and contacts by categories. You can use them to sort your customers by status, priority, interest, etc. You can create up to 20 labels and assign them a name and a color. To use labels, follow these steps:
To create a label, tap More options > Settings > Business tools > Labels > Add (+).
Enter a name for the label and choose a color for it.
Tap Save.
To assign a label to a chat or contact, tap and hold the chat or contact > Label chat > Select the label you want to assign.
To view all chats or contacts with a specific label, tap More options > Labels > Tap on the label you want to view.
Catalogs
Catalogs are collections of products or services that you can showcase to your customers within WhatsApp. You can use them to display your offerings, prices, descriptions, images, links, etc. You can create multiple catalogs for different markets or languages. To use catalogs, follow these steps:
To create a catalog, tap More options > Settings > Business tools > Catalog > Add product or service (+).
Add an image of your product or service and enter its name.
You can also add optional information such as price, description, link, and code.
Tap Save.
Repeat the steps to add more products or services to your catalog.
To share your catalog with a customer, open the chat with them and tap Attach > Catalog > Select the product or service you want to share.
Congratulations, you have successfully created and shared your catalog. You can edit or update your catalog anytime by tapping More options > Settings > Business tools > Catalog.
How to Use WhatsApp Web
If you prefer to use your computer's keyboard and screen to respond to your customers, you can use WhatsApp Web. This is a feature that allows you to access your WhatsApp Business account from your computer's browser. With WhatsApp Web, you can:
Send and receive messages, images, videos, documents, etc.
View and manage your chats and contacts.
Use all the messaging tools that are available on the app.
Scan QR codes to verify your identity and log in securely.
To use WhatsApp Web, follow these steps:
On your computer, open a browser and go to .
On your phone, open WhatsApp Business and tap More options > WhatsApp Web.
Point your phone's camera at the QR code on your computer's screen and scan it.
You should see your WhatsApp Business account on your computer's browser.
To log out of WhatsApp Web, follow these steps:
On your computer, click Menu (the three dots icon) > Log out.
On your phone, tap More options > WhatsApp Web > Log out from all devices > Log out.
Success Stories of WhatsApp Business Users
Many businesses around the world have used WhatsApp Business to connect with their customers and grow their businesses. Here are some examples of how they have done it:
Zee.Dog: A pet brand that increased sales by 20% with WhatsApp Business
Zee.Dog is a Brazilian pet brand that sells products such as collars, leashes, harnesses, toys, etc. They used WhatsApp Business to create a personalized shopping experience for their customers. They used the catalog feature to showcase their products, the quick replies feature to answer common questions, and the labels feature to segment their customers by interests. They also used WhatsApp Web to manage their orders and customer service more efficiently. As a result, they increased their sales by 20% and their customer satisfaction by 40%.
Kiabi: A fashion retailer that improved customer loyalty with WhatsApp Business
Kiabi is a French fashion retailer that sells clothing and accessories for men, women, and children. They used WhatsApp Business to provide customer support and loyalty programs for their customers. They used the greeting messages feature to welcome their customers, the away messages feature to inform them about their availability, and the quick replies feature to provide helpful information. They also used the WhatsApp Business Platform to send notifications and alerts to their customers, such as order confirmations, delivery updates, etc. As a result, they improved their customer loyalty by 25% and their customer retention by 15%.
Sweetgreen: A restaurant chain that increased orders by 10% with WhatsApp Business
Sweetgreen is a US-based restaurant chain that sells salads, bowls, soups, etc. They used WhatsApp Business to offer a convenient ordering option for their customers. They used the catalog feature to display their menu items, the labels feature to organize their orders by status, and the quick replies feature to confirm orders and provide feedback. They also used the WhatsApp Web feature to manage their orders from multiple locations more easily. As a result, they increased their orders by 10% and their customer satisfaction by 30%.
Conclusion
WhatsApp Business is a powerful tool that can help you connect with your customers and grow your business. Whether you have a large or a small business, you can use WhatsApp Business to communicate more efficiently and effectively with your customers. You can download WhatsApp Business from the Google Play Store or the Apple App Store and start using its features today.
If you have any questions or feedback about WhatsApp Business, you can contact us . We would love to hear from you and help you succeed with WhatsApp Business.
FAQs
Here are some frequently asked questions about WhatsApp Business:
What is the difference between WhatsApp Business and WhatsApp Messenger?
WhatsApp Business is a product from Meta that enables you to have a business presence on WhatsApp, communicate more efficiently with your customers, and help you grow your business. WhatsApp Messenger is a product from Meta that enables you to chat with your friends and family for free. WhatsApp Business has all the features of WhatsApp Messenger, plus some additional ones that are designed for businesses.
How much does WhatsApp Business cost?
WhatsApp Business is free to download and use for small businesses. However, you may incur data charges from your mobile provider for using the app. For medium and large businesses, WhatsApp Business Platform charges a fee for sending messages to customers, depending on the country and the type of message. You can find more information on the pricing .
How can I verify my WhatsApp Business account?
Verifying your WhatsApp Business account means that you have confirmed that the phone number associated with your account belongs to your business. Verification is optional and does not affect the functionality of your account. To verify your account, you need to submit a verification request through Facebook Business Manager and provide some information about your business. You can find more information on how to verify your account .
How can I switch from WhatsApp Messenger to WhatsApp Business?
If you want to switch from WhatsApp Messenger to WhatsApp Business, you can migrate your chat history and media to your new account. However, you cannot use the same phone number for both accounts. You need to have a separate phone number for your business. To switch from WhatsApp Messenger to WhatsApp Business, follow these steps:
Back up your chat history on WhatsApp Messenger.
Download WhatsApp Business from the Google Play Store or the Apple App Store.
Verify your business phone number.
Restore your chat history from the backup.
Set up your business profile and start using WhatsApp Business.
How can I contact WhatsApp Business support?
If you have any questions or issues with WhatsApp Business, you can contact us through the app or through our website. To contact us through the app, follow these steps:
Tap More options > Settings > Help > Contact us.
Describe your issue and attach screenshots if needed.
Tap Send.
To contact us through our website, go to and fill out the form with your details and issue.
We will try to respond to you as soon as possible and help you resolve your issue. 44f88ac181
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