WhatsApp Business: A Complete Guide for 2023
WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users. But did you know that there is also a version of WhatsApp for businesses? WhatsApp Business is a tool that allows you to communicate with your customers, showcase your products and services, and automate your messages. In this article, we will explain what WhatsApp Business is, why you should use it for your business, how to get started with it, and how much it costs.
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What is WhatsApp Business?
WhatsApp Business is a version of WhatsApp that is designed for business owners to connect with their customers, showcase their products and services, and automate their messages. There are two ways to use WhatsApp Business: the app and the platform.
WhatsApp Business App
The WhatsApp Business app is a free-to-download app for small businesses. It allows you to create a profile for your business, where you can add your logo, description, website, location, and contact information. You can also use the app to send and receive messages from your customers, as well as use various tools to improve your communication efficiency and customer satisfaction. Some of these tools include:
Quick replies: You can save and reuse frequently sent messages to answer common questions.
Greeting message: You can set a message to welcome new customers or introduce your business.
Away message: You can set a message to inform customers when you are not available or out of office.
Labels: You can organize your contacts or chats with labels for easy filtering and searching.
Statistics: You can access metrics such as how many messages were sent, delivered, and read.
Catalogs: You can create a catalog to display your products and services with images, prices, and descriptions.
WhatsApp Business Platform
The WhatsApp Business platform is for medium to large businesses who want to communicate with their customers at scale through programmatic access. The platform allows you to integrate WhatsApp into your CRM and customer support software, and unlock additional features such as chatbots and media-rich messages. The platform also offers conversation-based pricing, which means you only pay for the messages you send or receive from your customers. The platform requires approval from Meta (formerly Facebook) before you can use it.
Why use WhatsApp Business for your business?
WhatsApp Business can help you improve your customer experience, increase your sales, and grow your business. Here are some of the benefits and features of using WhatsApp Business for your business.
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Benefits of WhatsApp Business
You can reach more customers where they already are. WhatsApp has over 2 billion users worldwide, and many of them prefer to communicate with businesses over messaging apps rather than phone calls or emails.
You can build trust and loyalty with your customers. WhatsApp offers end-to-end encryption and privacy controls, which means your conversations are secure and confidential. You can also verify your business account and display a green badge next to your name, which shows that you are a legitimate and reliable business.
You can drive more conversions and sales. WhatsApp allows you to send interactive and engaging messages that can prompt your customers to take action, such as visiting your website, calling your number, or making a purchase. You can also use catalogs to showcase your products and services within the app, making it easier for customers to browse and buy from you.
Features of WhatsApp Business
You can send different types of messages depending on your needs. There are two types of messages on WhatsApp Business: user-initiated and business-initiated. User-initiated messages are those that are started by the customer and are free of charge. Business-initiated messages are those that are started by the business and are subject to a fee. You can use business-initiated messages to send notifications, reminders, confirmations, updates, and other relevant information to your customers. You can also use different message templates to customize your messages according to your purpose and language.
You can automate your messages and workflows with chatbots. Chatbots are software applications that can simulate human conversations and provide automated responses to customer queries. You can use chatbots to handle common requests, provide information, collect feedback, qualify leads, and more. You can also integrate chatbots with your CRM and customer support software to streamline your processes and improve your efficiency.
You can send media-rich messages that enhance your communication. WhatsApp Business allows you to send various types of media, such as images, videos, audio, documents, stickers, emojis, and location. You can use these media to make your messages more expressive, engaging, and informative. You can also use QR codes to make it easier for customers to start a conversation with you or access your website.
How to get started with WhatsApp Business?
Getting started with WhatsApp Business is easy and simple. Here are the steps you need to follow to download and set up the WhatsApp Business app and use the WhatsApp Business tools.
How to download and set up the WhatsApp Business app
Download the WhatsApp Business app from the Google Play Store or the Apple App Store on your smartphone.
Open the app and agree to the terms and conditions.
Enter your phone number and verify it with a code sent by SMS.
Create your business profile by adding your business name, category, description, location, website, email, and hours.
Upload your logo or choose an image from your gallery as your profile photo.
Tap Done to finish setting up your account.
How to use the WhatsApp Business tools
To use the WhatsApp Business tools, you need to access the Settings menu on the app. There you will find various options to manage your account and communication. Here are some of the tools you can use:
To create a catalog of your products and services, tap Business Tools > Catalog > Add Product or Service. You can add images, prices, descriptions, links, and codes for each item.
To create quick replies for frequently asked questions, tap Business Tools > Quick Replies > Add (+). You can add a message, a shortcut, and keywords for each quick reply.
To create a greeting message for new customers or contacts, tap Business Tools > Greeting Message > On. You can edit the message text and set the recipients and schedule for the message.
To create an away message for when you are not available or out of office, tap Business Tools > Away Message > On. You can edit the message text and set the recipients and schedule for the message.
To create labels for your contacts or chats, tap Chats > Select Chat > Menu () > Label Chat > Add (+). You can choose a color and a name for each label.
To view statistics for your messages, tap Business Tools > Statistics. You can see how many messages were sent, delivered, read, and received in the last 7 days.
How much does WhatsApp Business cost?
WhatsApp Business is free to download and use for small businesses. However, if you want to use the WhatsApp Business platform for medium to large businesses or send business-initiated messages to your customers, you will have to pay a fee. The fee depends on two factors: the type of conversation and the destination country.
Pricing for user-initiated conversations
User-initiated conversations are those that are started by the customer when they contact you or reply to your messages. These conversations are free of charge for both you and the customer. However, there is a time limit for these conversations. You have 24 hours from the last customer message to reply for free. After 24 hours, you will have to pay a fee if you want to send a message to that customer.
Pricing for business-initiated conversations
Business-initiated conversations are those that are started by you when you send a message to a customer who has not contacted you or replied to your messages in the last 24 hours. These conversations are subject to a fee for both you and the customer. The fee varies depending on the destination country of the customer. You can check the pricing per country here:
Conclusion
WhatsApp Business is a powerful tool that can help you communicate with your customers, showcase your products and services, and automate your messages. Whether you are a small business owner or a large enterprise, you can use WhatsApp Business to improve your customer experience, increase your sales, and grow your business. To get started with WhatsApp Business, you need to download the app or apply for the platform, create your business profile, and use the various tools to manage your account and communication. WhatsApp Business is free to use for user-initiated conversations, but you will have to pay a fee for business-initiated conversations depending on the destination country. If you want to learn more about WhatsApp Business, you can visit their official website:
FAQs
Here are some of the frequently asked questions about WhatsApp Business:
Q: How can I verify my WhatsApp Business account?
A: You can verify your WhatsApp Business account by submitting your business information and documents to Meta (formerly Facebook) for review. If your account is verified, you will see a green badge next to your name. You can learn more about the verification process here:
Q: How can I switch from WhatsApp to WhatsApp Business?
A: You can switch from WhatsApp to WhatsApp Business by following these steps:
Back up your chat history on WhatsApp.
Download the WhatsApp Business app on your smartphone.
Open the app and agree to the terms and conditions.
Enter the same phone number that you use for WhatsApp and verify it with a code sent by SMS.
Restore your chat history from the backup.
Create your business profile by adding your business name, category, description, location, website, email, and hours.
Upload your logo or choose an image from your gallery as your profile photo.
Tap Done to finish setting up your account.
Q: How can I contact WhatsApp Business support?
A: You can contact WhatsApp Business support by filling out this form: or by sending an email to smb@support.whatsapp.com
Q: How can I delete my WhatsApp Business account?
A: You can delete your WhatsApp Business account by following these steps:
Open the WhatsApp Business app on your smartphone.
Tap Menu () > Settings > Account > Delete My Account.
Enter your phone number and tap Delete My Account.
Select a reason for deleting your account and tap Delete My Account again.
Q: How can I download WhatsApp Business for PC?
A: You can download WhatsApp Business for PC by using the web version or the desktop version. The web version allows you to access WhatsApp Business from any browser on your PC. The desktop version allows you to install WhatsApp Business as an app on your PC. To use either version, you need to scan a QR code with your smartphone to link your account. You can learn more about how to use WhatsApp Business on PC here:
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